SoloContigo Wines joined A-listers, alt musicians, assorted celebrities and pals at the Coachella Valley Music and Arts Festival in California in mid-April. SoloContigo helped welcome assorted guests to the Soho Desert House at a select site in La Quinta about 10 minutes from the show stages.
The chic refuge from the desert heat took up temporary residence at an estate chosen for its convenience and privacy, transformed to reflect the design of existing Soho Clubs.
Solo Contigo joined Bacardi and Peroni as the exclusive beverages served on the menu of wines, spirits and beers. Three bars at the Soho Desert House offered tastings of SoloContigo Sauvignon Blanc 2011 and Premium Malbec 2011.
“The brand recognition was off the charts, with all the people who saw and tried the wines,” said Chris Ladas, national sales and marketing director for SoloContigo, who was on hand to help present the wines. “This was the coolest oasis in the desert.”