When Soho House hotel members head to their favourite retreat in any of five North American cities, a glass of SoloContigo Wine will be there to welcome them.
By-the-glass and by-the-bottle pours of select SoloContigo wines at Soho House dining rooms and bars across the continent are giving a coast-to-coast profile to the brand. The wines will soon be offered at Soho House hotel clubs in five cities. These include Soho Beach House in Miami, Soho House New York, Soho House West Hollywood, Soho House Toronto and the soon to be opened Soho House Chicago.
In April, the company answered the call for a premium wine partner at a Soho House event during the Coachella Valley Music and Arts Festival in California. Coachella, the indie music happening of the year, showcased SoloContigo Sauvignon Blanc and Torrents.
SoloContigo wines will continue to be featured during upcoming events at each of the Soho House properties. For instance, SoloContigo will be highlighted at the Frieze Art Fair in New York in May, at the Toronto International Film Festival in September, at Art Basel in Miami Beach in December and at the next Coachella Valley Music and Arts Festival in Indio, CA.
Each House is slightly different depending on its location, but all offer comfortable accommodations, dining and lounges to like-minded, creative people. “We are very pleased that Soho House members will be enjoying our wines,” said Ladas.
The Soho House agreement builds on SoloContigo’s growing national distribution strategy, says Chris Ladas, National Sales and Marketing Director for SoloContigo. The wine company also has an agreement in place with STK Steakhouse Restaurants across the U.S., which is set to start in July 2014.